Here we have the OU claiming that turning the Orthodox synagogue is not a new act or transformation “rather to inspire a shul to become what it always was supposed to be.” But they claimed to be doing something new. Similar efforts were done by Synagogue 3000 and the United Synagogue. The successful STAR (Synagogues: Transformation and Renewal) brought in a variety of parallel programs called The Synaplex Initiative. If you google “Synagogue Transformation” you see that it was the buzz word for the last decade in liberal congregations.
It is a continuation of Disney-ization of Faith:magic moments, theme park, kitsch, and entertainment. One need never disembark because it contains everything It has turned the church from an “ocean-liner” designed to move people from point A to point B (connecting people with God), to a “cruise ship” that is, in itself, the destination. Well now the OU has officially designed a entertaining Orthodoxy with all social events on board. A half-year ago, I posted about suburban religion and its turning of the house of worship into a cruise ship.
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